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Hello everyone Kiri here

An interesting and awesome thing is happening in our copy and paste email versus newsletter campaign split testing. The copy and paste emails were opened more than 3 to 1.  The newsletter in turn produced better open to conversions 4 to 1. On top of that we split test the newsletter with a different subject line. In a way it’s sad to say only 5 of those test subject line newsletters were ever opened. When you think about it, that’s purely painful. Now think about this, 4 out of the 5 converted. In this case the operation was a failure but heck, the patient survived anyway.

Copy and Paste VS Newsletter format
You know the deal the vendor sends you the templates and you quickly load it into your autoresponder and flood them into the mass of other copy and paste emails in your list members inboxes. As I noted our newsletters have a lower open rate but higher number…not ratio…but sheer total number of conversions. Are TeamPowerPlay’s actual costs the same? YES!! Is TeamPowerplay’s increased time factor being well conpensated, YES!! YES!! YES!! Are we at OnlineIncomePowerplay done with split testing? WE WILL NEVER STOP!!!! and neither should you.

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About that 4 out of 5
We noted 2 things. Our headline sucked. It doesn’t get any more obvious than that with a 5 count open rate. That’s lower than 1%. How embarrassing is that. The 4 conversions do confirm the newsletters are being read more. This agrees with the pattern of the newsletter’s number of conversions being much higher than the copy and paste templates. They also show a possibility toward achieving increased profits with newsletters over emails. That is that point you have to take home with you. Keep in mind the 4 out of 5 conversion count in itself is an anomaly. TeamPowerPlay can only wish that the ratio in our normal newsletter headlines open to conversion rate were anywhere near that 80%

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The reality factor
When you are doing multiple campaigns and as most of our subscribers appear to be only a team of one or two, time is a precious commodity. What you have to think about is, if you are sending out less campaigns and getting higher conversions… are the profits worth your time? Keep in mind the newsletter has to have value and conform to your business brand while meeting your prospects needs in some way. The key to any overall success in online email marketing is continual split testing. If you aren’t bothering to look for the edge, your competitors will find it for you.

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