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Hello everyone Kiri here

An interesting and awesome thing is happening in our copy and paste email versus newsletter campaign split testing. The copy and paste emails were opened more than 3 to 1.  The newsletter in turn produced better open to conversions 4 to 1. On top of that we split test the newsletter with a different subject line. In a way it’s sad to say only 5 of those test subject line newsletters were ever opened. When you think about it, that’s purely painful. Now think about this, 4 out of the 5 converted. In this case the operation was a failure but heck, the patient survived anyway.

Copy and Paste VS Newsletter format
You know the deal the vendor sends you the templates and you quickly load it into your autoresponder and flood them into the mass of other copy and paste emails in your list members inboxes. As I noted our newsletters have a lower open rate but higher number…not ratio…but sheer total number of conversions. Are TeamPowerPlay’s actual costs the same? YES!! Is TeamPowerplay’s increased time factor being well conpensated, YES!! YES!! YES!! Are we at OnlineIncomePowerplay done with split testing? WE WILL NEVER STOP!!!! and neither should you.

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About that 4 out of 5
We noted 2 things. Our headline sucked. It doesn’t get any more obvious than that with a 5 count open rate. That’s lower than 1%. How embarrassing is that. The 4 conversions do confirm the newsletters are being read more. This agrees with the pattern of the newsletter’s number of conversions being much higher than the copy and paste templates. They also show a possibility toward achieving increased profits with newsletters over emails. That is that point you have to take home with you. Keep in mind the 4 out of 5 conversion count in itself is an anomaly. TeamPowerPlay can only wish that the ratio in our normal newsletter headlines open to conversion rate were anywhere near that 80%

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The reality factor
When you are doing multiple campaigns and as most of our subscribers appear to be only a team of one or two, time is a precious commodity. What you have to think about is, if you are sending out less campaigns and getting higher conversions… are the profits worth your time? Keep in mind the newsletter has to have value and conform to your business brand while meeting your prospects needs in some way. The key to any overall success in online email marketing is continual split testing. If you aren’t bothering to look for the edge, your competitors will find it for you.

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The team and myself have been monitoring the latest releases in webpage graphics. No exaggeration there could be as many as a million “new” graphics offered in sets. Many very eye catching. The competition is high and the cost currently are low but before you order “Hold that thought.”Graphic Overkill is not only a sin but worse than breaking a nail before a date.

Web Design Basics 101A

Graphics slow down the loading of your page. Yes operating systems are faster. Download connections are faster. Still, you have to remember over one-third of all internet users are still on slower connections. Not all broadband is created equal. Much of it is diluted by the time it gets to someone’s modem. Oh yeah, there are still million who are stuck using dial up. While there are many techniques to optimizing your graphics, you still need to be diligent in there usage. Your goal is to have your be graphics effective. Keep in mind that marathon sales page you just created will be scanned and not read by 97% of your visitors that decide to read it at all. Google Analytics show that less than half of all visitors will get to the finishline before clicking out.

Web Design Basics 101B

The survey shows, that uberflashing graphic you fell in love with just sent your buyers to your competitors page. I was checking out four product sales pages today with the same problem. Their graphics were flashing worse than some park perv in a raincoat. Trust me they all turn people off and away. Your words, your product and your design have to meld together. Flashing (on all accounts) screams desperate, destitute, and questionable character. If you do use them, use descretion.

A word to the wise from a wise guy

As my late brother always says ( no he’s not dead just always late for everything):

“You gotta watch what cho do. Turnin’ away ya customeers is worse zen leavin’ dollaas on the table.”

He talks funny like that when making a point. People seem to listen.

Kiri

You learn by doing and I have to tell you there are things that many beginning online entrepreneurs just resist doing. A lot of people are still going on line with the “If I build it they will come” mentality. If you live and die by what you think, then that kind of thinking will be the death of you.

A List Building Resource
There are companies that will help you to build a list. Many starting out especially in these times are working on a shoestring. So, with that In mind I began to look into opportunities that are out there on the net that you can take advantage of while not taking advantage of you. When researching anything it’s best to check with those who are established. Mike Filsaime is a well established and as trusted a resource as you can get in the Internet Marketing world. Being the sweetheart he is, Mike came up with List Hero.

About List Hero
I can tell you the service come highly recommended by not just Mike, Shawn Casey, Tellman Knudsen and more all have nothing but praise for this service in helping beginners start there list. It’s simple to start up a list with these people. In checking it out I found the step by step walk through newbie friendly and an easy guide anyone can follow.

A Lesson in List Building from Brian Terry co-founder of List Hero:

5.5 Tips That Boost Your
Subscriber Profits
By Brian Terry
Have you ever wondered how you can make the subscribers on your list
more responsive? Here’s what I mean… I’m sure you’ve done this
before, you send your subscribers one email after another full of
valuable, useful content, then you make a recommendation to a product
and virtually no one orders through your link. Sound familiar?
It took me many years of trial and error to create this list of 5 tips
that help you boost your subscriber profits.
Pay close attention to what I’m about to reveal because it can and will
increase your listbuilding profits.

Tip 1: Use double optin subscriptions
Getting people to confirm their subscription ensures you have people on
your list who definitely want to hear more from you. This is one of the
most important steps to take because it helps you to build a quality
subscriber list. Remember listbuilding is about quality not quantity.

Tip 2: Use personalization
It’s been proven time and time again that personalization significantly
increases the effectiveness of your communication with your
subscribers. By including your subscribers name in the emails you send
them gives the message a sense of it’s being sent just for them and
no-one else.

Tip 3: Train your subscribers
For every 2 emails you send out that are content orientated send out 1
email that’s an honest recommendation you make for a product you think
will help them. Train your list to expect to receive offers from you
that will be of use to them.

Tip 4: Regularly survey your subscribers
Find out what your lists wants, then give it to them. Simple. You could
ask them questions like what’s their biggest problem online as well as
ask other demographic style questions. This helps you to build a
profile of your subscriber and gives you great understanding as to how
you can help them better and what offers they’re more likely to respond
to.

Tip 5: Give your list special offers
It doesn’t matter if you own a product or are an affiliate, make your
list an offer only they’ll be getting. It could be for the next 48
hours you’re offering 20% discount on your product. Or you offer an
extra bonus but only if they order something through your affiliate
link.

Tip 5.5: Keep in regular contact with your subscribers
It’s when you email your list 2 times a month that they begin to forget
who you are. Stay in regular contact and people will begin to know,
like and trust you. Above all don’t forget this one golden rule of
listbuilding… the money is in your “relationship” with your list not
it’s size.
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About the Author
Brian Terry is the Co-founder of ListHero where he provides you with
the fastest, easiest way to build your list for free.

Checkout List Hero Now

Checkout List Hero Now

Kiri

Have you ever heard of the Thirty Day Challenge? For the Last 3 years Ed Dale one of Internet Marketing’s wunderkinds of modern time started this free program for you, me and anybody who wanted to enter the world of doing business online. We have been working with the program for the last two years. Now if you have heard of it you knew the four letter secret to the program:

Free

No, hitches no pitches in the Thirty Day Challenge it’s thousands of dollar worth of pure internet marketing lessons for zilch-nada-zero dinero-free. It’s for beginners, newbies and intermediates.

Here is the link:

Thirty Day Challenge

Taking It To The Next Level
A few weeks ago Ed Dale and his crew then expanded to an second level called Thirty Day Challenge Plus. A step up paid level. Now here there are two hitches. One it is a low cost monthly paid membership which currently is only an amazing $27.97. Two for the month of January 2009 you get to join during the first inaugural month. While that may not mean much at first read on and you will see how important this is to you. The concept is each month’s lessons as unlike the Thirty Day Challenge regular are only available for approximately 40 days. After which the material cannot be accessed and new members after will have to pay extra for that lesson. This is done to keep the Thirty Challenge Plus membership low cost and affordable. The time to join and see if this program is for you is now. For you will be receiving all the benefits and lessons from the start and not miss out or have to pay extra for a thing if you decide to stay.

Once again. The Thirty Day Challenge (regular caffeine for a slight kick ) is still FREE forever. You can join right now. Click here

The Thirty Day Challenge Plus (Right now is a double shot of espresso for that blast into action) is only $27.97 the lowest price you will ever get with most for your money forever. This price is for a limited time we are told. So lock it in now. Click here

Remember you can cancel at any time. Offers presented here at Online Income Opportunity Power Play are only recommended if one of us has taken it up and found it to be viable and successful. At no time will we ever offer a program we are not using or have not used ourselves.

The Thirty Day Challenge and TDCPlus programs are rated
for beginners and intermediates.